SanDisk recently signed a distribution agreement with EMPA Middle East, in an effort to increase flash memory growth in the region.
Sreedhar Sreekumar, Regional Sales Manager, SanDisk, said that the agreement would strengthen the vendor’s position in the UAE storage market.
“EMPA will primarily focus on the reseller channel in the UAE,” he said. “Our relationship with EMPA reinforces our objective to expand our product visibility and is a significant development in the channel.”
The agreement comes at a time when demand for smartphones, tablets and ultra-thin notebooks is on the rise in the region, fuelling the growth for flash memory. SanDisk hopes to capitalise on this growth, and has made its full range of flash memory products available in the UAE through the agreement with EMPA.
Nicholas Argyrides, Managing Director, EMPA Middle East, said that the collaboration was a step toward the distributor’s commitment to offering the best products and solutions to its channel partners.
“It also falls under our multi-lateral vision of excelling in mobility, security and storage, with SanDisk fully satisfying all three focus verticals,” he said. “We thank the SanDisk team for putting their trust in EMPA Middle East.”