News, Software

Software AG to flaunt its ‘Digital Business Platform’

GITEX 2016 crowd

Software AG, for the first time, will be participating in the Gulf Information Technology Exhibition (GITEX) 2017 to highlight its Digital Business Platform, in addition to showcasing a range of Smart Internet of Things (IoT) solutions.

The enterprise software company, through the event, aims to engage with companies to help them achieve their objectives and visions through smart, well-connected and independent technologies. Such solutions enable companies to put greater emphasis on innovation to keep pace with rapid developments in technology, and remain relevant to their consumers.

Software AG’s dynamic list of trusted technologies focus on innovation for the digital age, working openly alongside the industry’s best solution providers to help customers achieve their vision in a smart and connected world, integrating dynamic apps, data-rich IoT, predictive analytics and cloud, with both on-premises and hybrid deployment options, giving customers the foundation they need to build digital businesses.

According to Software AG, with its ‘independent, software philosophy,’ customers are given the freedom to partner with any industry-leading IT provider, to create their own digital ecosystems, that seamlessly integrate with their current infrastructure.

Rami Kichli, vice president, Software AG, Gulf & Levant, said, “This is our first time participating in GITEX. Through our participation, will be highlighting some of our most innovative technologies and solutions, offered to organizations to help them keep pace with rapid technological advancements. GITEX has become a well-known regional platform, through which market leaders share their innovations, and exchange expertise and best practices, to find solutions to the issues currently facing the IT industry. We will be showcasing some of our most state-of-the-art technologies designed to help businesses grow and thrive in today’s fiercely competitive marketplace, as smart products and services have become sources of future revenue, and are now vital to surviving the digitisation of the business sector.”

In addition to highlighting its Digital Business Platform, and a range of Smart IoT solutions, Software AG will also focus on Virtual Reality (VR), Facial Recognition, and Smart Lighting. A kiosk will be available to visitors to experience learning in 3D, by using VR goggles, headphones and a controller. Visitors can perform a series of actions documented as an ARIS process, while learning new things in a 3D and fully sensory environment.

Through its participation at GITEX, Software AG will also promote its facial recognition technology, which is enriched with sensors and uses IoT to create experiences tailor made to each individual. The technology creates its content based on real-time analysis of multiple video streams.

Software AG has also partnered up with Huawei to showcase how cities can become safer, better places to live, and while reducing their energy costs and increasing sustainability through their street lights, which represent a major part of a cities electricity usage and budget. Street lights are represented by smart lights and connected to a Huawei Gateway, through which the analytical engine of the Software AG Digital Business Platform runs predictive maintenance algorithms. The operator’s dashboard feeds him information on the exact local situation. This gives the technicians enough time to replace the faulty lights. Software AG’s Smart Lighting, is a lighting technology designed for energy efficiency. This may include high efficiency fixtures and automated controls that make adjustments based on conditions such as occupancy or daylight availability. It includes task lighting, accent lighting, and general lighting.

Software AG will be showcasing its latest smart solutions at stand A7-30 in Hall 7, at GITEX 2017.

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