StarLink, the fastest growing “True” Value-Added-Distributor (VAD) for Cyber and Cloud in the Middle East, Turkey and Africa (META) region has announced an impressive target of USD 500M for 2020, a turning point in the history of StarLink.
Revealed at the Company’s sales kick-off in Dubai, this ambitious target is in line with the steady revenue growth achieved over the past five years. The fiscal year 2019 closed with a 30 percent YoY growth, making the global distributor maintain lead as top cybersecurity VAD in the ME region. Last year was ground-breaking with the highest distribution partnership sign-offs – elevating its solutions portfolio to 50 plus vendors and some major strategic geographical expansion into Africa and Europe.
With big plans underway for 2020, StarLink is already en route with significant resource ramp up, new strategic alliances and ‘first of its kind’ initiatives. 2020 strategy will focus on reshaping the distribution landscape with key-value creators – become specialised in cyber and cloud solutions, increase market share, invest in automated and leading-edge processes and services, predicate and manage risks as well as continue to add value on all fronts.
Nidal Othman, Co-founder and Managing Director, StarLink said, “We are very proud of our 2019 accomplishments and are fully committed to create long-term value for all our stakeholders. In 2020, we will continue to maintain a competitive edge with a sustainable and equitable growth strategy, and this will be driven by the strong executive team we have in place.”
Mahmoud Nimer, Co-founder and General Manager, StarLink, said, “StarLink continues to make its mark as ‘True’ VAD with a winning combination of great technologies, great people and innovative strategies and we take this opportunity to thank our vendors, partners and customers who have been instrumental in our journey.
Bashar Bashaireh, Chief Executive Officer, StarLink, said, “We had a tremendously strong finish for the year and are fully geared up to deliver the growth for 2020 and beyond! We are ready and have our strategy and plans in place to do that”.
He further added, “We will continue evolving our unique model of a Service-Centric VAD as well as addressing customers’ needs vis-à-vis new technology and market trends. Additionally, we will boost our investment in productivity and automation tools to drive simplicity and efficiency, making StarLink the reliable and easy to do business with ‘True’ VAD across our business ecosystem”.