Vanja Novakovic, Director of Product Marketing & Customer Marketing Strategy, Lucidya explores why true agentic CX must move beyond conversation to deliver end-to-end resolution, continuous learning and measurable customer outcomes.


Vanja Novakovic, Director of Product Marketing & Customer Marketing Strategy, Lucidya explores why true agentic CX must move beyond conversation to deliver end-to-end resolution, continuous learning and measurable customer outcomes.

Huawei will continue to build on full-stack AI capabilities, bring together an open and thriving ecosystem, and invest in local talent.

The lab provides interactive demonstrations of real-world AI use cases, including the Cisco Secure AI Factory with NVIDIA, supporting organisations from evaluation to implementation.

AMD, Cisco and HUMAIN plan to deploy up to 250 MW of AI infrastructure as part of the next phase of the buildout beginning in 2027.

Salam’s expanded B2B offerings feature AI, 5G, cybersecurity, cloud computing, managed services, professional services, hosting, and IoT across key verticals including healthcare, education, government, logistics, banking and financial services, energy, aviation, and defence.

stc reaffirms its commitment to Saudi Arabia’s digital transformation through infrastructure investment, digital innovation, and strategic partnerships with global and local technology leaders.

Hozefa explains why the future of enterprise AI lies beyond the cloud, how on-device intelligence and tokenless AI can reduce costs while improving productivity.

The leaders in this new era are not those who deploy the most intelligent agents, but those that also establish the strongest foundations of trust, governance, and security.

Visitors will experience how Oracle’s integrated approach enables enterprises and government organisations to build, deploy, and run AI while keeping data secure, governed, and sovereign.

The group will showcase innovative solutions powering Saudi Arabia’s key sectors, while driving industry dialogue and forging new partnerships.