The pillars of digital transformation

The Middle East is at the centre of digital transformation, but this can only be achieved through new technologies such as AI and machine learning, IoT and Blockchain, says SAP’s Senior Vice President and General Manager for Middle East South, Gergi Abboud.

Gergi Abboud, SAP's senior vice president and general manager for the Middle East south

“The future of business has feelings”: SAP

In line with the GITEX theme of “Synergizing the Mind and Technology Economy,” SAP will exhibit under the future of digital employee and customer experiences, with the theme of “The Future of Business Has Feelings – Change a Feeling, Change a Business.”


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