Technology, Vendor

“Digital disruption is the only constant”: Veeam

Veeam Software will showcase how it aims to help regional organisations  transition to the cloud and embrace digital transformation during its participation at GITEX Technology Week 2019. At the event, executives from Veeam will also share the firm’s  vision for Cloud Data Management, delivering live demonstrations of Veeam Availability Platform.

Claude Schuck, regional manager, Middle East, Veeam, said, “As  the importance of data has grown to drive every aspect of the digital business, so has the need for solutions that ensure information is available at any time, no matter where it resides. There is a new expectation for data in today’s enterprise: data must

move to a higher state of intelligence and be able to anticipate need and meet demand. Data must also move securely across multi-cloud infrastructures and meet the expectations of the mobile, always-on world.”

Cloud data management and hybrid are very topical in the Middle  East. Customers can finally take advantage of it by using the company to move work-loads.

Schuck highlighted that GITEX is an opportunity to turn the spotlight  on the criticality of cloud data management. “CIOs and IT managers need to understand that ensuring instant and reliable data availability requires an evolution in how it is managed from policy-driven to behaviour-driven, leveraging Artificial Intelligence

and Machine Learning to enable data to back up autonomously, migrate to the right location based on the business need and to secure itself during anomalous activity,” he said.

Veeam has more than four and a half thousand customers in the

Middle East and every single customer is equipped with something called ‘cloud connect’. This enables them to move work-loads to a public or private cloud. The company reverses that for the customers to help them maximise their investment.

The company was born in the new era of data centre in terms of  virtualisation and has no legacy to protect in terms of old infrastructure. Veeam being scalable, flexible, reliable and simple to use, is able to innovate very efficiently.

Schuck states that disruption and digital disruption is the only

constant. The four super powers – Cloud Mobility, Edge, AI, and IoT are driving businesses today.

Veeam will have its own dedicated stand at #C20 in Hall 7 at DWTC.

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