Technology, Vendor

Huawei names new leader to drive enterprise networking business in the Middle East

Huawei has announced the appointment of Ala’a Bawab as vice president for Enterprise Networking Business for Huawei Middle East.

Ala’a Bawab, Huawei Middle East, enterprise networking
Ala’a Bawab, Huawei Middle East

Based in Dubai, Bawab will be responsible for driving business growth for Huawei’s enterprise networking business division.

As a seasoned business leader, Bawab brings a wealth of ICT expertise to Huawei. He has more than 24 years of experience covering customers across various industries like Government, oil and gas, banking and telecom.

Prior to joining Huawei, Bawab has worked with technology firms such as HP, EMC2, Cisco and DarkMatter, with specialisation in sales, business development and management.

“We are pleased to welcome Ala’a Bawab to the Huawei leadership team,” said Terry He, president of Huawei Enterprise Middle East.  “Huawei’s rapid growth in the Middle East region fueled by the demand for intelligent ICT solutions in the enterprise networking domain, especially those powered by AI, calls for strong local talent & expertise, which Ala’a will bring with his industry background.”

Huawei’s Enterprise Networking division provides organisations with solutions tailored specifically to scenarios such as campus, data centre, WAN, branch interconnection, and network security, helping them stride towards a fully connected, intelligent world.

“Huawei is experiencing tremendous growth thanks to its customer-centricity and commitment to developing AI-enabled ICT solutions,” said Bawab. “I am excited to be part of this phenomenal organisation that has established itself as a global ICT leader.”

More broadly, Huawei’s enterprise business division continues to grow rapidly in the Middle East, a strategic market for Huawei worldwide. During the first three quarters of this year, Huawei’s global revenues increasing by 24.4 percent year-on-year. By the end of Q3 2019, more than 700 cities, 228 Fortune Global 500 companies, and 58 Fortune Global 100 companies had selected Huawei as their partner for digital transformation.

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