Saudi Arabia, Vendor

Nutanix reinforces commitment in Saudi Arabia with expansion initiatives

Mohammad Abulhouf, Nutanix, Saudi Arabia
Mohammad Abulhouf, Nutanix

Nutanix has that it is further investing in Saudi Arabia by opening a new office and hiring new technical and sales resources in order to better support customers and partners.

Mohammad Abulhouf, country manager – Saudi and Bahrain, Nutanix, said, “Against the backdrop of Saudi Vision 2030 which outlines the government’s intent on developing the digital economy, digital transformation and cloud computing has become an imperative for enterprises in Saudi. We see a lot of companies making the transition to a multi-cloud environment. In this scenario, Nutanix’s value proposition of modernising data centre infrastructure and making clouds invisible is very appealing to customers. Our solutions help enterprises embrace the power of hybrid clouds by eliminating pain points, and enabling them to manage, govern and optimise applications across public and private cloud architectures.”

Over the past year, the company has expanded its channel base and seen growing interest from customers. An example of one of its customer successes is Saudi Arabian Capital Markets Authority (CMA) that partnered with Nutanix to transform its data centre infrastructure – to improve manageability of its operations, reduce running costs and provide better IT support to internal users.

Nutanix Saudi is very much committed to Saudisation and empowering local caliber to drive business. Recently, Nutanix started hiring both male and female Saudi engineers in order to have the right diversity in its workforce.

To further accelerate growth, the company recently signed partnership agreements with two leading system integrators in the Kingdom – International Systems Engineering (ISE) and Advanced Electronics Company (AEC).

The partnerships aim to leverage the strengths of Nutanix’s market-leading hyperconverged infrastructure solutions and the strong capabilities that ISE and AEC have in technology implementations.

In terms of channel initiatives, keeping in mind the key role that the channel ecosystem plays in helping drive Nutanix’s growth, the company recently introduced updates to its Channel Charter with the intention of increasing profitability for partners selling the company’s solutions.

Nutanix has also brought a number of new products and innovations to market in the cloud space, including the expansion of its multi-cloud solutions portfolio, introducing cloud native solutions for enterprises and the launch of a new service called Nutanix Xi IoT that enables best practice for edge computing.

In order to educate the market about the latest developments in data centre modernisation, multi-cloud and automation, the company is hosting its annual .NEXT on Tour with the theme ‘Invisible Clouds, Visible IT’ at the Fairmont Riyadh, Saudi Arabia. The conference will focus on helping enterprises in the Kingdom free themselves from the complexity and cost of legacy IT and embrace the power of cloud.

“We believe that with our increased investment into Saudi Arabia, we are well placed to address the cloud computing needs of enterprises in the Kingdom and further  continue our business growth next year and beyond,” said Abulhouf.

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