News, UAE, Vendor

Toshiba partners with Redington for regional distribution

Toshiba Gulf FZE appoints regional distributor, Redington Gulf to handle their memory and storage solutions product portfolio for Oman, Qatar, Bahrain, Kuwait and Saudi Arabia, formalising the partnership at GITEX 2020 in a signing ceremony.

Santosh Varghese, Vice President, Toshiba Gulf FZE said, “To remain at the forefront and position ourselves as market leaders for storage and memory solutions, we are excited to partner with Redington and are confident that in time, our brands will have the market footprint it deserves. We look forward to Redington Gulf’s value added services for our products.”

Signing ceremony of Toshiba Gulf FZE and Redington Gulf partnership at GITEX 2020.

“Our partnership with Toshiba/KIOXIA enables us to offer a wider choice of storage products to our partners in the region and become their preferred distributor for sourcing storage products. As part of this agreement, Redington will ensure the availability of products locally in the countries we are contracted, through our robust in-country distribution capabilities and an engaged partner network.” said Jeetendra Berry, President-IT Volume Middle East, Redington Gulf.

“KIOXIA”(Previously Toshiba Memory) branded  products were showcased at GITEX 2020 and included microSD/SD memory cards, USB memory and SSDs, specifically designed for end-users to store their digital way of life wherever and whenever they want for use with smartphones, tablets and PCs, digital cameras and more.

Also highlighted at GITEX was Canvio portable storage lineup with new applications and designs, adding new Canvio Flex and Canvio Gaming models along with new colors and textures. The next generation of Canvio designs delivers seamless portability, high storage capacity, suited for a broad range of users, including multi-platform users, gamers, business professionals, outdoor photographers, and students.

Toshiba Gulf FZE offered various activations at Gitex 2020 including seminars that helped to prepare for future Jobs and enhance photography as a hobby in the digital transformation era.

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