Strategic distribution agreement brings network connectivity and cybersecurity solutions to GCC.
Adaptiv Networks, a leader in the software-defined WAN industry specialising in cloud-managed business connectivity solutions, announced a strategic distribution partnership with Sariya Information Technology Company to deliver cutting-edge products and services across the Gulf Cooperation Council (GCC) region, including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman.
The partnership positions both companies to capitalise on the rapidly expanding digital infrastructure market in the GCC, where organisations are increasingly investing in advanced networking technologies to support digital transformation initiatives, cloud adoption, and emerging technologies.
“We are excited to partner with Sariya Information Technology, a value-added distributor that shares our commitment to delivering exceptional but simple technology solutions and customer service,” said Bernard Breton, CEO at Adaptiv Networks. “Their deep understanding of the GCC market, established customer relationships, and technical expertise make them the ideal partner to bring cloud-native SD-WAN and SASE solutions to this dynamic region.”
Comprehensive Solution Portfolio
Under the agreement, Sariya Information Technology will distribute Adaptiv Networks’ complete portfolio of networking solutions, including:
- Adaptiv Enterprise Connect– Secure, agile SD-WAN connectivity for the distributed enterprise
- Adaptiv Business Connect – Smart network access for optimal business performance
- Adaptiv My Connect – Work from anywhere with confidence
- Elfiq Link Balancing – Flexible networks with rock solid perfomance
- Adaptiv Web Protect – Add a layer of security to your network
- Adaptiv Network Protect – Advanced network security, simplified
- Data Security, Powered By CORO – Comprehensive cyber security, Simplified
- Professional Services – Implementation, support, and managed services
Sariya Information Technology brings extensive experience in the GCC IT market, with established relationships across key industry sectors including government, financial services, healthcare, education, and enterprise customers.
“This partnership with Adaptiv Networks strengthens our ability to deliver world-class networking solutions to our customers throughout the GCC,” said Amjad Al Omar, General Manager at Sariya Information Technology Company. “Adaptiv Networks’ innovative technology portfolio, combined with our regional market expertise and customer relationships, creates significant value for organizations looking to modernise their network infrastructure.”
Supporting Digital Transformation
The partnership arrives at a critical time as GCC organisations accelerate their digital transformation initiatives. Recent market research indicates robust growth in networking infrastructure investments across the region, driven by initiatives such as Saudi Arabia’s Vision 2030, the UAE’s digital government strategy, and Qatar’s National Vision 2030.
Key benefits for GCC customers include:
- Local Support – Regional technical support and professional services
- Faster Deployment – Reduced lead times through local inventory and logistics
- Cultural Understanding – Solutions tailored to regional business requirements
- Comprehensive Training – Local certification and skills development programs
Market Impact and Growth Projections
The GCC networking market is experiencing significant growth, with increasing demand for:
- Software-defined networking (SDN) solutions
- Network security and zero-trust architectures
- Cloud-native networking platforms
- AI-driven network automation and analytics
- 5G and edge computing infrastructure
This partnership is expected to accelerate the adoption of next-generation networking technologies across the region, supporting organisations in achieving their digital transformation objectives.
