Channel, Technology

Kaspersky Lab signs up Redington Value as regional VAD

Kaspersky Lab has partnered with Redington Value, value-added distribution division of Redington Gulf, to provide its wide range of products and services to organisations across the gulf market.

Amir Kanaan, Kaspersky Lab
Amir Kanaan, Kaspersky Lab

Through this strategic agreement, Dubai-based Redington will act as the vendor’s dedicated partner and leverage its strong network reach to provide advance cybersecurity services and products to organisations and enable them to develop new capabilities in mitigating cyber-attacks.

With an extensive network of stock-points and sales offices, Redington Value has embarked on a journey to help partners in the channel ecosystem to deliver the most optimal IT solution to their customers. Through their strong partner network, Redington is committed to meet the length and breadth of customer demands, through fast and efficient product and service delivery, easy support access, prompt dispatching of relevant information and optimised distribution operations.

According to a report by MarketsandMarkets, the Middle East cybersecurity market size is expected to grow to USD 22.14 Billion by 2022. IT security is assuming a strategic role across the business community as business leaders give IT security a larger portion (24 percent) of their overall IT budgets to minimise the risk of being exposed to a cybersecurity risk.

Amir Kanaan, Managing Director for META region at Kaspersky Lab, said, “Cybersecurity market is changing rapidly as threats and attacks become more targeted and complex. Reflecting this dynamic nature of the cybersecurity landscape and the continuous threats to businesses, Kaspersky Lab expects investment in strengthening the IT security infrastructure to increase by 18 percent for both enterprise and small business for the next three years”

In light of capturing this bourgeoning opportunity in the region and to ensure that customers benefit from Kaspersky Lab’s industry leading solutions, he adds, “We continue to look at new ways to empower our customers to protect their data from all sorts of cyber threats. Hence, we are delighted to announce our new distribution partnership with Redington and make them a part of our journey to not only meet our customers’ needs but exceed it”

Ramkumar Balakrishnan, President, Redington Value, said, “We are very excited to join forces with Kaspersky Lab. This partnership will enable us to lead the frontlines of cybersecurity innovation.  As a value-added distributor, it is our core responsibility to offer advanced solutions that effectively address our customers ever-evolving security concerns. We are proud to announce this agreement and look forward to developing a strong partnership with Kaspersky Lab”


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