KSA’s Alfanar Electric completes CRM implementation

Marco van de Sandt, CIO of Alfanar Electric

Saudi-based Alfanar Electric today announced the successful implementation of SAP’s CRM solution,  a robust technology that fully meets customer service needs and provides increased visibility into front and back-office operations, helping to provide best in class benefits to dealers and customers.

Alfanar Electric is the industrial arm of Alfanar, manufacturing a variety of low, medium and high voltage electrical construction products including power distribution and control, wiring accessories, cables, transformers, and lighting. The company’s work ethic is characterised by quality products and services, excellence in practices, and values that nurture human potential. The integrated SAP solutions will assist in strengthening alfanar’s IT and business processes infrastructure, facilitating the company’s plans for rapid growth and expansion.

“With plans to expand and improve our regional service offering across MENA over the next two years, we needed a business solution that could be up and running quickly to support our superior customer service standards. We selected SAP’s fully scalable solution which is also completely integrated with our existing SAP enterprise resource planning (ERP) platform, providing a launch-pad for add-on functionality as needed in the future,” said Marco van de Sandt, CIO of Alfanar, Alfanar.

The SAP business software, which went live in only six weeks following finalisation of the blueprint, will ensure Alfanar Electric achieves high levels of customer satisfaction by meeting customer expectations through active communication and the provision of value-added services and products.  The solutions will upgrade the level of services delivery to various customer segments, manage opportunities through coordinated product portfolios and forecasting, and ensure sales efficiencies making sure that the right team is in the right place at the right time. In addition, the technology will assist in preparing and adopting the programs and approaches necessary for implementing employee training and development plans.

“As a leader in the Saudi electrical landscape alfanar have plans for better integration and expansion across its divisions with a focus on reducing costs, while increasing innovation and improving their benchmark customer service and responsiveness,” said Abdul-Raheem Bawazeer, MD, SAP KSA.

“When it comes to addressing today’s most pressing line-of-business needs, such as sales, communications, procurement, customer service and call-center operations, rapid-deployment solutions from SAP help companies find a flexible path forward as they are affordable, easy to deploy, and are specifically designed to deliver faster time-to-value,” continued Bawazeer.

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