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Middle East, Retail

Middle East’s Noon cashes in on China’s booming e-commerce market

noon, the Middle East’s homegrown digital marketplace, has announced the launch of two entities in China, one on the mainland and the other in Hong Kong, kick starting noon’s Asia operations.

In China, noon aims to establish a trusted network of high-quality Chinese brand owners with unique offerings, to bring the best range of products to customers in the Middle East.

Emaar Properties, chairman, noon, Mohamed Alabbar
Mohamed Alabbar, founder, noon.com

A dedicated noon team, with support from Chinese counterparts, has been working on the ground to meet directly with local brand owners and cultivate valuable business relationships, showcasing noon’s attentive and unique approach to digital commerce. To further grow local partnerships, noon will also be soon establishing a permanent office space in China.

Mohamed Alabbar, founder, said, “China’s booming e-commerce market has one of the most active marketplaces in the world. noon is fully embracing the opportunity to work closely with leading Chinese manufacturers to bring a high quality, value driven assortment to the region. We’re also looking to partner with top brand owners and marketplace platforms to help us curate a wider and more diverse assortment of products for our customers in the Middle East. As always, customer experience is at the core of all that we do.”

According to noon, it is also working with a leading financial services company that provides secure online money transfer and digital payment services, to guarantee efficient payment solutions to Chinese sellers and facilitate the process of doing business in the Middle Eastern market. Furthermore, noon is expanding its logistics capabilities in China and the region to ensure smooth and fast delivery of Chinese brands to Middle East customers.

Earlier this year noon participated at the Cifnews Cross-border E-commerce Exhibition (CCEE) held in Shenzhen, which hosts more than 50,000 professional cross-border e-commerce buyers with hundreds of exhibitors offering an array of consumer products.

As a customer-focused and Arabic-first e-commerce platform, noon brings a growing product assortment thanks to connections with the local, and global, retail community. noon presents a compelling alternative retail choice through its website or dedicated iOS and Android apps.

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