Technology, Vendor

Avaya ReadyNow expands data centres to EMEA and APAC regions

Ayman Majzoub, Avaya

Avaya Holdings has recently announced that its private cloud offering, Avaya ReadyNow, is now available with the launch of new Avaya and partner hosted data centres across the EMEA and APAC regions.

The announcement comes ahead of the firm’s participation at GITEX Technology Week 2019, where the solution will make its regional debut.

Avaya ReadyNow gives enterprise customers access to Avaya Unified Communications (UC) and Contact Centre (CC) solutions delivered in a secure private cloud environment, providing enterprises with convenient and automated path to the benefits of cloud communications.

The private cloud offering is delivered under a single global delivery model across its international network of Avaya-hosted and partner data centres, providing availability in 34 countries, with consistent and predictable levels of service provided from all locations. Both a UK and a Germany-based Avaya-hosted data centre are now live, enabling enterprises based in these locations the ability to address local data security and compliance requirements.

These data centres host pre-built Virtual Private Clouds with interoperability to existing Avaya on-premise applications and assets.  The dedicated software allows Avaya customers to add customised security measures as needed and operate in a hybrid environment, allowing customers to quickly realise the benefits of cloud. For large enterprises, Avaya ReadyNow also offers the option to add customisation on top to ensure consistent user experience and business process workflows during migration.

Ayman Majzoub, senior director of Sales for Avaya Enterprise Cloud, said, “Many enterprise IT leaders are interested in the benefits of a public cloud offering, such as an opex-based consumption model, flexibility and speed of deployment. But control and security concerns, along with the more limited manageability and customisation options from upstart cloud CCaaS and UCaaS vendors, have slowed adoption for the larger requirements.”

“Our new delivery model and automation tools mean that Avaya ReadyNow is just that – infrastructure and packaged software can be deployed faster. Because the standard configurations are pre-built and pre-staged, we’ve been able to reduce what might otherwise take several thousand hours of build time down to a matter of minutes. And for more advanced configurations, we can quickly have a system set up and ready to be customised for our customers’ specifications.”

Zeus Kerravala, Principal Analyst at ZK Research, said, “Cloud has become a central feature of the new operating model for digital businesses, with 80 percent of future Contact Centre deployments forecasted to be either private cloud or hybrid cloud and on-premise solutions. This is being driven by customer demand for security control over data and networks, while retaining the option to migrate to a hybrid environment. With UC and CC adoption in the cloud continuing to grow, Avaya ReadyNow Private offers a very attractive proposition for those business leaders looking for a way to efficiently transform their communications without having to rebuild their workflows from scratch.”

The new ReadyNow Private Cloud is just one of the many inspiring solutions that Avaya is set to bring to GITEX this year under its theme, ‘The Art of Experience’. Visitors to the trade show can see these innovations in action at Avaya’s stand, C10 in Za’abeel Hall, at the Dubai World Trade Center, from 6 to 10 October.

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