Technology, Travel & Hospitality

UAE-based F&B firm signs Finesse and Salesforce for digital transformation

UAE-based hospitality firm Gourmet Gulf has signed software systems integrator Finesse and CRM specialist Salesforce to digitally transform its customer systems.

Under the partnership, Finesse and Salesforce will enable the Gourmet Gulf with a diverse and unique functioning that allows it to expand its guest base, brand portfolio, and cuisines while enhancing its customer loyalty.

(LtoR) Thierry Nicault, Regional Vice-President Enterprise Business Unit (EBU), MEA and Central Europe, Salesforce; Joe Teixeira, Gourmet Gulf, and Sunil Paul, Finesse

By implementing Salesforce’s CRM and cloud computing services Finesse seeks to support Gourmet Gulf in delivering higher customer engagement, world-class dining experience, and enhanced customer management.

Sunil Paul, Co-Founder and COO, Finesse, said, “We are pleased to be chosen as a strategic partner by Gourmet Gulf. With our expertise and experience in digital solutions and services, we will support Gourmet Gulf to become the best-in-class when it comes to the Diner Success Platform, customer service and ensuring loyalty. We will always continue to invest our best in this association with them and navigate Gourmet Gulf in its digital transformation.”

Speaking about how the company chose Finesse and Salesforce, Gourmet Gulf CEO Joe Teixeira, highlighted that following an elaborate evaluation process, they opted for Finesse & Salesforce to implement the proposed solution as it resonates with the firm’s vision and will help to leave a unique experience with our customers. “By embracing the solution, we hope to revolutionize the restaurant industry with a technology that shall enable Gourmet Gulf to be the leader in providing a seamless dining experience,” he said.

Thierry Nicault, Regional Vice-President Enterprise Business Unit (EBU) for Middle East, Africa and Central Europe Salesforce, said, “To be successful in the fourth industrial revolution, businesses must implement agile, scalable platforms that can adapt easily to growth and changing business and customer needs. Gourmet Gulf is an example of being a regional innovator in the food and beverage retail industry with its omni-channel strategy that will break through the barriers to customer satisfaction.”

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