Women of the channel- The planner

Chantelle Tavid, marketing manager, Golden Systems Middle East

Having worked in marketing and customer relations throughout her career, Tavid decided to relocate to Dubai in 2008 to pursue her career goals. Soon enough, she found herself working with Golden Systems, leading the organisation’s initaitive to build a customer loyalty program from scratch.

“I like the fact that working in the channel is challenging. I have to keep myself informed about the latest technologies and products from each of our vendor partners including their competitors’ products and also ensure that our product and marketing teams are well informed and trained to educate our channel partners in turn. I enjoy meeting and working closely with so many companies at the same time,”she says.

She recalls two career highlights. The first being the launch of the Avardz Loyalty program at Golden Systems.  The second was the moment when the company signed its 1000th reseller to the program. “We did not expect this milestone in such a short period. However, we now have 1400 active members,” she adds.

Her ability to take on a challenge is what Tavid believes to be her USP. “I put in my best efforts to ensure that every project that I take up is successful and I motivate my team to do their best by working alongside with them,” she says.

A goal oriented personality, Tavid says that the only challenge she sometimes faces is balancing my time between work and personal life and here too she follows an organised approach. “I try to balance my professional and personal life with proper planning and prioritising my commitments in order to allocate my time effectively,” Tavid explains.

Tavid says she takes careful and planned decisions towards achieving her goals and rarely ever loses sight of her priorities.

She advices young professionals to realise that ‘what sets them apart may be the very thing that will allow them to rise above the rest’ and therefore, they must always exude faith in their own abilities.

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