The changing print market

Dan Smith, head of integrated marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations (DMO) believes that the state of print infrastructure within organisations in the region is a huge opportunity for resellers to step in and leave their mark.

BYOD doesn’t have to be a headache

The BYOD trend is fast gaining in the traction in the Middle East. Ramzi Itani, channel and alliance director – MENA believes this trend is making VARs sit up and take notice in order to effectively secure multiple devices across their own organisations as well as those of their customers.

Building effective channels in emerging markets

Lenovo has made successful inroads across various regions within emerging markets, to emerge victorious in these markets.
Its secret lies in a clear knowledge of its markets and the strong relationships it has with its partners. As an extension of the organisation, Lenovo’s channel relationships are defined with shared strategies, joint planning, mutual trust, accountability, and above all, clear definition of the culture between brands and channels.

Money matters

One of the key challenges faced by resellers and IT start ups is the low credit availability and limited financing …

A fragmented entity

At the HP Global Partner Conference in Las Vegas, senior editor, Sathya Mithra Ashok, discovered there’s a lot more to HP than meets the eye.

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