Brocade last week announced that Jeff Lindholm will take the position of Senior Vice President of Worldwide Sales, effective as of March 4.
Lindholm will report directly to Lloyd Carney, the firm’s new CEO who was appointed in January this year. Lindholm will execute Brocade’s global sales strategy with a view to driving growth in IP and Ethernet, as well as SAN networking, in which Brocade says, it is market leader.
“After careful evaluation of Brocade’s current opportunities in the marketplace and consideration of the future direction of the company, I am confident that Jeff has the right mix of industry knowledge, business acumen and leadership skills to drive continued growth in key customer segments and geographies,” said Carney.
“His extensive background in networking sales and experience with implementing a customer-focused sales approach will undoubtedly solidify Brocade’s position as the industry’s leading pure-play networking vendor.”
Lindholm has more than 30 years of experience in the technology industry, Brocade said. He most recently served as Senior Vice President of Field Operations at network security and management firm Arbor Networks, where he helped increase the company’s footprint in key markets.
He was also Senior Vice President of Worldwide Sales at Juniper Networks, as well as chief marketing officer. Other roles include Senior Vice President at Bigband Networks, where he led the sales team and oversaw the direct sales organisation, leading market development of next-generation video technologies.
Lindholm believes that Brocade is well-placed to capitalise on opportunities arising from big trends such as cloud computing, virtualisation, fabric-based network architectures and software-defined networking.
“This will require discipline, operational excellence and high levels of collaboration among teams,” he said. “I am committed to leading a talented sales organisation and ensuring that we have the right sales strategy in place that will enable us to quickly respond to customer needs and fully capitalise on these opportunities as they present themselves.”
