Centrify, Zero Trust Security provider, has signed a new distribution deal in Europe with StarLink, a value-added distributor in the Middle East, Turkey and Africa (META) region. StarLink has been supporting Centrify’s business growth in the Middle East and Africa (MEA) including South Africa for the past year, and its role now expands to cover the entire EMEA region.
Following its successful identification and recruitment of new partners in MEA, StarLink will now focus on increasing the number of identity and security partners in DACH, Northern Europe and Southern Europe, helping to onboard them and also to push the delivery of professional services in each region.
Centrify, which has seen strong growth in the region since it moved to a two-tier model more over two years ago, recently announced the expansion of its EMEA channel team with the appointment of Eric Dobbelaar, Tony Sanchez and Sascha Schmidt to manage Northern Europe, Southern Europe and DACH.
Centrify EMEA channel director, John Andrews, said, “In line with our EMEA growth plan we are delighted to announce the expansion of our StarLink distribution relationship to cover the entire EMEA territory. Over the past 12 months StarLink has demonstrated an incredible commitment and ability to drive and support the Centrify business, articulate our messaging around Zero Trust Security, and deliver first class partner and customer support.”
He added that this expansion will strengthen the firm’s overall distribution strategy and growth in EMEA. Also, with on-ground resources from StarLink, the firm expects the partnership to expedite its ability to reach new partner networks.
“This will help us meet our planned partner breadth targets in all regions.”
Niall McGrane, VP Europe, StarLink, said, “We’re proud to extend our strategic partnership with Centrify into Europe. StarLink is making significant investments across Europe to accelerate growth, including deploying headcount on-the-ground in key European markets, including Germany, Benelux and France in the first phase of rollout. These resources will enable Centrify to benefit from our proven business model, by delivering incremental value and partner engagement in each of these regions.”
According to McGrane, StarLink takes a next-generation approach when it comes to security because traditional measures have failed to safeguard against breaches.
He added, “With the advent of GDPR, for companies to mitigate financial and reputational risk, organisations must rethink their approaches to security. Centrify’s Identity Services Platform is built to protect companies against the leading point of attack for cyberthreats and data breaches, compromised credentials.”