Citrix has appointed Taj El-Khayat as regional director for Middle East & North Africa (MENA). In this role, he is responsible for transforming the company’s go-to-market plan in crucial geographical areas that have shown extensive potential for growth. El-Khayat will report to Andy Macdonald, the firm’s area vice president for Emerging Markets.
“We’re confident that El-Khayat’s track record of being a strategic decision-maker combined with his astute leadership skills, will quickly prove to energise the local team as we continue to expand our presence in emerging markets. Our customers also stand to benefit considerably, as this appointment was made to help navigate them in the right direction as they embark on individual roadmaps to the cloud whilst ushering in a new era of work,” said Andy Macdonald, area vice president, Emerging Markets.
Joining from F5 Networks, El-Khayat brings with him nearly two decades of experience in selling complex solutions within the enterprise space, and therefore a core understanding of the challenges enterprises face and a talent for overcoming them with the appropriate technology or service. His career spans numerous senior positions at Riverbed, Juniper Networks, Microsoft and Compaq, where he managed key partner relationships, developed tactical plans and drove incremental growth on a consistent basis. El-Khayat is also valued for his ability to build and motivate high performance teams to achieve quarterly financial targets.
“I’m eager to be joining Citrix at a time where more organisations in the region are embracing digital transformation. This shift is ultimately set to change the very nature of their operations and to ensure a transition that is equally seamless as it is effective, it’s important that the apps, data and services employees require are unified to form an optimal environment for productivity. I look forward to conveying this unique value proposition to our customers in MENA and working closely with them to accelerate their journey to the future of work,” said El-Khayat.