D-Link has revealed that it is “strengthening its business and focus” in the Internet service provider (ISP) market, as the company continues to witness growth in this segment in the Middle East and North Africa (MENA).
According to the vendor, the move to focus on the ISP market comes at a time when ISPs in MENA continue to fine tune their businesses as they look to grow their customer base.
Sakkeer Hussain, Director, Sales and Marketing, D-Link Middle East and Africa (MEA), said that they view the ISP sector as a very important market for the company and its partner ecosystem.
Consequently, added Hussain, the company has a dedicated team and warehousing facility in Dubai that stocks products for the ISP market.
“The ISP business is a bit complex because ISPs require products that have been customised to suit their requirements,” he said. “Unlike our consumer and SMB business, the ISP solutions require customisations tailored at specific solutions they want to take to market.”
Hussain said D-Link’s ISP business is “doing well and contributing positively” to the overall revenue figure. “It’s for this reason that we have decided to reinforce our business in this space by ensuring we increase our support, programmes and initiatives tailored at each and every customer we work with,” he said. “Currently, we work with ISPs in various Middle East and Africa countries, and a key element in the success the company is witnessing in this vertical is that we continue to customise solutions to suit each and every ISP we work with.”
He added, “Through our partner programme, we have decided to raise the game in the ISP space as more partners are looking to cross-sell solutions in the IT and telecommunications space. This is spreading across MEA with government, private sector and telecom providers all getting involved.”
He said D-Link will “continue to build a strong team” to serve ISPs by providing customised solutions to them. “With all that we have done in this space, we wouldn’t have accomplished this if we didn’t invest in our technical hub in Dubai,” he said.
