Channel, News

Dell EMC, Arrow host channel event

During the Dell EMC-Arrow channel event

Dell EMC together with its regional distributor, Arrow, hosted a channel-focused event last month to increase awareness among its resellers on modern data centre and its tangible benefits. Encouraging partners to maximise the prospects in the all-flash storage space, the event was aimed at updating the channel ecosystem on future plans and outlining strategies on how they can benefit and increase customer value with latest technologies in data storage from Dell EMC.

During the course of the event, the distributor addressed different challenges in data storage as well as information security to over 20 of its regional partners. According to the company, partners had an opportunity to learn about best practices in modern data centre transformation, all-flash, hyper-converged infrastructure, back up, recovery and archiving. Furthermore, Arrow experts elaborated on business driven security by RSA and covered its latest technologies such as RSA SecureID Suite and Netwitness Suite.

Alaa Zahran, Sales Manager, Data Center, Arrow ECS, said, “Businesses want to be ready for the future where the modernisation of IT starts with the underlying infrastructure. This requires knowledge and taking advantage of the rapid shift in data centre technology that enables enterprises to optimise their existing IT investments. This seminar helps our partners to understand better the advantages of modern data centre, from all-flash to Software Defined Storage to cloud enabled and software-defined.”

Zahran emphasised that in the modern data centre flash is a foundational pillar for accelerating business transformation. “Our today’s show revealed to our partners how EMC’s industry leading all-flash portfolio can drive their company’s success,” he said.

Samer Semaan, Value-Add Distribution Manager, UAE and Gulf, Dell EMC, has been instrumental in updating channel partners on the plans that the company has for this quarter. “The event also allowed us to outline channel strategies to partners and help them identify opportunities in the all-flash and hyper-converged space; and ensure that they are well-equipped to win new businesses.”

Semaan further highlighted that Dell EMC is also putting a lot of focus on enabling partners with the capabilities to lead the market in the all-flash server, storage, networking and services segments.

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