Dell EMC enhances cloud service provider partner programme

Dell EMC has announced that it enhanced its focus and investment in the service provider industry that includes communications service providers, cable multiple system operators, hosting/co-location providers, public cloud providers, vertical market cloud specialists, and consumer webtech providers.

The effort includes an expanded service provider track in the Dell EMC Partner Program and a new solutions engineering practice.

As traditional enterprises shift investments to enable their digital transformation and cloud delivery models, they increasingly rely on modernised, flexible and agile service providers. Adapting to this shift, service providers increasingly turn to common infrastructure building blocks of compute, storage and networking for multi-cloud services to increase their operational agility, speed time-to-service delivery, raise customer satisfaction and build differentiation into how they manage and operate cloud services. These building blocks – whether from Systems Integrators, Network Equipment Providers or infrastructure providers – must meet the industry’s rigorous requirements and specifications.

The Cloud Service Provider track in the 2017 Dell EMC Partner Program features an expanded go-to-market engine, anticipating significant scaling of the Dell EMC partner ecosystem. Participating partners can leverage the program to create differentiated cloud services, shorten time-to-market and accelerate time-to-revenue. Key investments demonstrating the renewed Dell EMC commitment include:

  • Strengthened partner compensation benefits including predictable revenue-based rebates and access to both earned- and proposal-based business development funds.
  • Enhanced rewards for cloud resale partnering between participants in the Dell EMC Partner Program Cloud Service Provider and Solution Provider tracks.
  • Increased Dell EMC sales and marketing investments that expand the available sell-with and sell-out resources on behalf of service provider partners globally and regionally.

To complement the partner programme, Dell EMC is also investing in a global solutions engineering practice to produce a wide range of tested and validated systems for various service provider use cases.

The practice leverages Dell EMC’s industry-leading compute, storage and open networking solutions, providing industry-standard building blocks for deployment at any scale from the customer edge to hyperscale data centres. Customers can take advantage of Dell EMC Extreme Scale Infrastructure for tailored offerings, cloud-native architectural expertise and modular data centre designs. The solutions integrate software-defined storage (SDS) and software-defined networking (SDN) from Dell EMC including ScaleIO and OS10 respectively, as well as SDS and SDN capabilities with partners. Dell EMC OEM customisation capabilities and extensive partner ecosystem provide additional sourcing options to speed time to market.

Jay Snyder, senior vice president, Global Alliances, Service Providers and Industries, Dell EMC, said, “The service provider industry is at a turning point in how services are created and consumed – they need flexibility and speed at a low cost. With the Dell EMC Partner Program, service providers can get the best technology and go-to-market support to quickly scale and stand up differentiated services to meet the needs of their customers, be more competitive and grow their businesses.”

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