Channel, News

Eaton makes strategic changes to partner programme

Karim Refas, Eaton
Karim Refas, Eaton

Power management company Eaton has made a number of key strategic enhancements to its Power Advantage Partner Programme to leverage market growth, better support its channel partners and data centre customers, and continue growing revenues in a competitive market. The move is part of an increasing focus and investment on Eaton’s delivery channel for its data centre strategy.

The changes will give the Eaton’s extensive network of resellers even more benefits from their relationship with the company. A revamped online portal will provide access to a complete set of tools, including online training, sales collateral and a new deal registration facility. These resources, combined with business development support from Eaton, will enable partners to boost demand creation, deliver superior service to their end-user customers, and maximise their sales and profitability.

A range of service and solution training courses, modules and tutorials will be available via the online portal. In addition to comprehensive enablement, partners will be able to take advantage of demand-creation assets, including ready-to-use campaigns for fast execution of marketing initiatives. 

The Power Advantage Partner Programme will operate on a tiered basis, with partners given access to different features depending on their eligibility and present stage in the partnership lifecycle. Partners that successfully complete training will receive official accredited certification status, empowering them to enhance their knowledge, customer service skills and sales potential. Eaton will continually develop its training syllabus, giving resellers the opportunity to enhance their skills and the value they deliver to customers.

The additional investment and support that Eaton is providing is a demonstration of its long-term commitment to its channel partners, said Karim Refas, regional channel manager ME, Eaton.

“In the era of digital transformation, organisations are more dependent than ever on their IT systems and infrastructure and the reliability and availability of power is major concern. They know that it’s vital to protect themselves from power surges and outages while also keeping their costs under control and reducing their impact on the environment. As a leader in power management, Eaton is leading the way in delivering solutions that protect critical systems – and we depend on our partners to deliver our products and adapt them to suit the customer’s environment and needs.

“This further investment is part of Eaton’s ongoing commitment to ensure partners get the very best support, enablement, guidance and, most importantly, quick and easy access to information and funding. In such a competitive environment, we know that investing in our partner network is the best way to deliver a great return for our customers, for partners, and our own business as well.”

Nicholas Argyrides, chief of sales and deputy general manager, Mindware, said, “Efficient, effective power management is essential for all critical IT deployments today – from the largest data center to the smallest server cluster. Eaton is an established, trusted name, and one of Mindware’s key strategic vendors in the UAE, Oman and Kuwait. Having access to the wealth of features and benefits of Eaton’s revamped Power Advantage Partner Programme, means we can offer additional business development support to Eaton partners and support them in making the most of every opportunity to grow and develop their sales.”


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