EMC adds new features to its sync and sharing solution

EMC today announced increased storage flexibility and control for its Syncplicity enterprise file sync and sharing solution.

Available in second half of 2013, EMC Syncplicity policy-driven hybrid cloud will allow customers to utilise both private and public clouds simultaneously, automatically optimise storage utilisation and performance, and adhere to security and regulatory compliance requirements based on user and content types.

In addition, Syncplicity will expand its supported storage options by providing native support for EMC VNX storage, and utilise EMC ViPR software-defined storage to give users greater flexibility in their choice of storage solutions.

File sync and sharing gives end users an easy way to access their files across all their devices and share with colleagues inside and outside the firewall. However, not all content is created equal, and enterprises require different cloud deployment models to optimise costs and performance while still adhering to strict security and compliance requirements.

EMC said Syncplicity offers unprecedented storage deployment options by allowing organisations to choose a private cloud deployment through EMC Isilon Scale-out NAS or EMC Atmos object-based storage, or a public cloud option to store user files and version history and sync them across all their devices.

The policy-driven hybrid cloud approach is critical because enterprises need a way to utilise different cloud deployment models to optimise storage utilisation based on the file security and user requirements. At the same time, users should be able to work with their files as easily as they use consumer applications, without being exposed to the underlying storage approach deployed by IT.

“We believe 100% of our enterprise customers will want to deploy file sync and sharing in a hybrid cloud, combining both public and private cloud deployment options,” said Jeetu Patel, EMC VP and General Manager, Syncplicity Business Unit, EMC.

“Syncplicity’s policy-driven approach will support this ‘mixed mode’ approach and allow IT to set policies for how these deployments are utilized based on user and content types. Our vision is that users should be able to work with files securely, and in a ‘frictionless’ way that is as easy as popular consumer apps, unencumbered by where IT decides those files should be controlled and managed.”

EMC VNX will be added as a Syncplicity on-premise storage option. EMC VNX support gives customers a storage platform for on-premise, private cloud deployments, and can be configured to utilise existing storage capacity.

Syncplicity will be the first file sync and sharing solution to utilise software-defined storage from EMC’s ViPR platform.

The announcement was made during EMC World 2013 in Las Vegas, where CNME Editor Ben Rossi is reporting from this week. You can follow live updates on Twitter at @ComputerNewsME and #EMCWORLD.


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