Through the new agreement, Logicom will distribute HP Inkjet printing solutions, Laser enterprise solutions and large-format printers through its network of partners in both the traditional and corporate channel across the UAE, GCC and Iraq.
Logicom is also looking to expand its presence in the retail market with the addition of HP’s printing product portfolio.
“The addition of HP printing to Logicom’s product portfolio complements our offerings to resellers,” said Sajith Raj, Regional Distribution Manager, Logicom. “Our biggest strength has always been channel breadth and a diversified regional reseller base which caters to different verticals of the industry.
“We have accepted the challenge to make HP printing a success within our current HP portfolio and are confident we will make this happen.”
Logicom will work with HP to create awareness and develop the vendor’s network of partners through channel development and engagement initiatives, knowledge sharing and training programmes.
“Through this further expansion of HP’s already close-working partnership with Logicom Dubai, we are able to extend the reach of our printing offerings further than before, bringing the innovation and technology HP is known for to a wider range of key partners and customers,” said Salim Ziade, General Manager, Printing and Personal Systems, HP Middle East.
Logicom already has the rights to distribute HP commercial desktops, notebooks and workstations in the UAE, Bahran, Kuwait, Oman, Qatar, Yemen and Iraq.