Merchant Customer Exchange (MCX) has announced the selection of Gemalto to build its mobile wallet, as it moves closer to bringing its mobile commerce solution to the marketplace.
According to MCX, it selected Gemalto for its “unmatched expertise” in mobile financial services and track record with leading banks, governments, merchants and mobile operators.
The initial MCX wallet, which will be primarily barcode and cloud-based, will run on Gemalto’s Allynis Mobile Payment platform. MCX will also leverage Gemalto’s mobile wallet software for a smartphone application, as well as development kits to enable retailers to embed the wallet functionality within their own applications.
Once it is fully deployed, the wallet will be accepted at all MCX-member merchants, which collectively operate more than 75,000 stores and process more than $1 trillion in payments annually. Consumers will have access to a personalised payment experience integrated with merchant offers, promotions, loyalty and location-based services, which they will be able to use at many large retailers.
“Gemalto is very excited to have been selected by MCX, the merchants consortium, gathering over 30 of the leading American retail brands, and to be entrusted by the likes of Walmart, 7 Eleven, Gap and Best Buy to provide them with a highly robust and scalable mobile commerce platform solution,” said Hisham Surakhi, Managing Director, Gemalto Middle East.
“This truly massive initiative confirms Gemalto’s leadership in delivering large-scale secure mobile payment solutions and driving the growth of the mobile commerce ecosystem.”