News, Software

Openbravo to offer web-based ERP solutions in the Middle East

Andreu Bartoli, VP of channel sales, Openbravo

Openbravo, a web-based open source Enterprise Resource Planning (ERP) provider, yesterday announced that it has established relationships with eight Middle East based software consultancy firms to meet the demand for the company’s flagship ERP solution.

An ERP market primarily driven by large private and government companies; Openbravo will offer industry specific, localised solutions to boost operational efficiency though their partners, the company said.

With more than 2 million downloads and 6,000 customers; Openbravo claims to be one of the most popular and cost effective ERP solutions worldwide. Openbravo recently reported 350% growth in South East Asia and India and based on this success, the company is optimistic it can realise similar growth in the Middle East.

“The Middle East is a vibrant and dynamic economic region, and Openbravo is uniquely positioned to help mid-sized companies realise new efficiencies and competitive advantages so they can grow to compete on a global scale,” said Andreu Bartoli, VP of channel sales, “With industry-specific solutions from Openbravo, companies facilitate collaboration, streamline end-to-end operations, and boost productivity. Combined with local expertise from our certified partner network in the Middle East; Openbravo is a smart, reliable, and cost effective choice for fast growing companies.”

To meet the differing needs of customers, Openbravo offers a variety of deployment options including cloud, hosted, and on-premise, according to representatives. “Optimised for Amazon Web Services (AWS), deploying Openbravo in the cloud empowers today’s workforce and enhances operational productivity significantly with quicker access from mobile devices,” Bartoli added.

Representing the UAE; Thani Abdullah Alzaffin, MD of Emaratech said, “With the current economic scenario, organisations are looking for quick turn-around in business atomisation. Among all the traditional ERP solution available, we believe Openbravo solution offers a more scalable and agile solution that can help companies in the region to remain productive and competitive.”

Sunando Banerjee, channel business manager, Openbravo for Asia Pacific and Middle East said, “2011 had been an amazing year for Openbravo that witnessed a broader worldwide adoption of our solution. In response to the strong interest from companies in the Middle East, we have successfully expanded our network of partners to meet customer demand. Together, Openbravo and our Middle East partners look forward to investing the time and resources to help more customers meet their goals 2012 and beyond.”



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