Channel, News

Spectrami appoints new Global Alliances director

Anas Handous, Spectrami
Anas Handous, Spectrami

Spectrami has announced the appointment of Anas Handous as director of Global Alliances.  Reporting directly to the firm’s managing director Anand Choudha, Handous is responsible for handling Spectrami’s Global Alliance Programme and Vendor Acquisition Strategies.

Handous is industry recognised for his ability to drive next level growth, with 12 years’ experience representing global distribution companies and vendors. With a background of achievement across the region, executing innovative strategies, alongside new business models, he is a key player in Spectrami’s expansion programme.  As part of the senior management team, he will focus on acquiring new vendors and alliances in addition to evaluating the company’s overall portfolio to ensure next level growth.

“I am pleased to have Handous join our management team. He brings the right background and experience to deliver on Spectrami’s International ambitions, helping to take our already successful model to the next level,” said Choudha.  “Our company, partners, vendors and customers will all benefit from his industry experience, leadership expertise and his proven ability to make market share gains.”

“I am excited for the opportunity to be part of taking Spectrami to the next level” said Handous.  “In a short space of time, Spectrami has generated unprecedented momentum for its vendors and partners, establishing innovative new technologies within the region alongside driving net new growth for more established players. Choudha’s refusal to accept the status quo, to push highly disruptive strategies in a traditionally static market, make Spectrami stand out among its peers.  I’m looking forward to helping write the next chapter in the Spectrami success story.”


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