TP-Link Technologies has signed a distribution agreement with Ethos Technologies for the United Arab Emirates (UAE) and Oman.
In terms of the agreement, Ethos Technologies will supply channel partners in the UAE and Oman with TP-Link’s entire SMB product range and services.
Denny Liang, Vice President at TP-Link MEA, said partnering with Ethos Technologies, one of the specialised value-added distributors in the region serving the SMB segment will open up new opportunities and reinforce the company’s SMB networking products to channel partners in the UAE and Oman. “The SMB business for TP-Link has very good potential to grow in the two countries,” he said. “We decided to partner with Ethos Technologies because of its great track record in serving the SMB sector,” he said. “We are confident that the partnership with Ethos Technologies for the UAE and Oman is a great fit because the company will help us unlock opportunities with systems integrators serving the SMB market.”
Liang said TP-Link is aiming to grow its SMB offerings in the UAE and Oman, and increase the reach to serve more small businesses in the two countries and across the region. “In Ethos Technologies, we have a niche VAD that understands the market very well and is keen to grow its profile in the SMB space with us,” Liang added.