VMware appoints Redington Value as VAD for MENA

Redington Value has signed  a new distribution agreement with VMware to cover the whole Middle East and North Africa region. Begun in October this year, the partnership caters for the entire VMware product portfolio.

The objective of the partnership is to accelerate the adoption of VMware’s solutions among all local customer segments, with a priority focus on technology relating to the Software-Defined Data Center, the hybrid cloud and end-user computing. Redington Value is the value-added distribution division of Redington Gulf, a company that provides integrated, end-to-end supply chain services for IT and telecommunications brands in the Middle East, Africa, Turkey and the CIS countries.

“The Middle East region has been an area of tremendous growth for VMware and the appointment of Redington Value will add valuable support to the partner channel and to customers in the area,” said Sam Tayan, Regional Director, MENA, VMware. “Redington Gulf has one of the widest networks within the region and we believe this new partnership will address growing local demand for technology that can help deliver competitive advantage for businesses.”

“Redington Value Distribution has focused in recent years on providing combined infrastructure solutions to partners in the Middle East, working with leading technology vendors in the converged infrastructure space.” said Ramkumar B, Vice President. Redington Gulf’s Value Division. “Working with VMware will help us support the channel further with an integrated enterprise software and data center virtualization offering.”


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