P&G CTO highlights the importance of harnessing power of digital technologies

CNME Editor Mark Forker spoke to Hammad Sharif, CIO, Middle East, Global Emerging Market & Africa at Procter & Gamble, to find out how the role of the CIO has changed in the digital economy, how their global supply chains coped during the COVID-19 pandemic – and how he is focused on harnessing the power of digital technologies to propel their business growth.

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