Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer, discusses the importance of adapting your marketing strategy to meet the demands of the ‘new normal’ business climate.

Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer, discusses the importance of adapting your marketing strategy to meet the demands of the ‘new normal’ business climate.
Business leaders and governments in the Middle East must leverage the potential of the Fourth Industrial Revolution (4IR) to have …
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