9th June 2021, Dubai, UAE: StarLink, the fastest growing specialised cyber and cloud Value-added Distributor (VAD) in the META region, announced expansion plans for Africa with headquarters based out of Egypt and inaugurated a brand-new office space in Cairo.
The StarLink Egypt Office located in the heart of Cairo city is a standalone building, spanning 15000 sq. ft., with state-of-the-art facilities and amenities that accommodates all major operational functionalities – Sales, Business Development, Services Competency Centre, StarLink Academy as well as back-office operations.
Egypt is strategically positioned to cater to the African continent and StarLink will be at an advantage to promote and support their vendors with distribution in Africa (North, South, Central, Eastern & Western Africa) as well as through its satellite offices in Morocco, South Africa, Nigeria, and Kenya. This is aimed at boosting the company’s plans to operate from close quarters with the channel community, to grow the network, as well as strengthen existing partnerships.
Egypt is established as the tech-hub of Africa, with high market potential, making it one of the fastest growing economies due to its geographical and cultural proximity to the vast continent. The country’s tech calibre being a huge edge makes it a haven for technical talent which StarLink aims to capitalise on and has strategic hiring plans in the pipeline as part of their regional investment – close to 100 resources in the next couple of years to maximise market reach and to accelerate the company’s presence and growth in the African continent. StarLink forecasts a closure of USD 50 million in Egypt alone, this year and aims to double its revenue to a whopping USD 100 Million with revenue generated from the rest of Africa region.
Nidal Othman, CEO, StarLink, commented, “Egypt today is one of our fastest growing markets, and we see huge potential, especially since the spend in cybersecurity and cloud adoption has increased dramatically”. He added “Our Africa expansion not only fits our strategic growth plans but also gives us an opportunity to build on our expertise of 16 years in the META region and our regional presence out of Egypt will bring us closer to our partners and customers and attract new business opportunities in strategic sectors”.
Amr Hamed, VP-Sales-Africa, StarLink, said “Africa has huge potential for IT security and with most of our vendors keen to expand their footprint into this region, we look forward to supporting our vendors, partners and customers on this journey as their Trusted Cyber and Cloud Advisor. This is a big responsibility, and we are all set to live up to it”.