Sinan Emon, general manager, Eastern Europe, Middle East and Africa (EEMEA), for Lexmark International, shares insights into how the firm has grown from strength to strength and outlines the role its dedicated regional distributor ASBIS ME plays in its overall channel strategy.
As more regional enterprises look for ways to reduce costs and move from a Capex to Opex model, many are looking at managed print services as a way to tame largely undocumented and unpredictable annual printing costs. It is estimated that managed print services can reduce printing costs by as much as 30 percent. It provides a flexible way for organisations to procure printing hardware, supplies, service and support in one bundled contract.
Dan Smith, head of integrated marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations (DMO) believes that the state of print infrastructure within organisations in the region is a huge opportunity for resellers to step in and leave their mark.
Xerox continues to lead in global market share for managed print services (MPS) and basic print services, according to IDC’s …