Niche social media brands can easily go unused. Gartner’s Managing Vice President for Marketing Leaders Julie Hopkins explored the potential of the lesser-known.
Technology, UAE
UAE parents “concerned” but “don’t take action” in protecting kids online
A majority of UAE parents (96 percent) worry about their children’s online safety but many may not know how to protect them, according to a recent study by Norton.2 3788
Twitter sees surge in government requests for account information
Twitter has seen an increase in government demands for account information in the first half of this year, with the US followed by Japan topping the list for such requests.
Google to restructure into holding company named Alphabet
As part of a massive restructuring arrangement designed to enable the company’s businesses to operate more efficiently, Google will become a subsidiary of a new parent company called Alphabet.
Facebook revenue surges in Q2 2015
Facebook has posted strong sales results for the second quarter, showing continued success in its advertising business, though its costs also rose sharply.
Four challenges for Twitter’s next CEO
Dick Costolo has stepped down as CEO of Twitter after five years on the job, relinquishing his post amid longstanding problems including sluggish growth and frequent abusive comments posted to the social network.
Twitter CEO to step down
Twitter CEO Dick Costolo has announced that he will be leaving the social networking company on July 1, a move that comes after months of intense pressure from disgruntled investors.
Twitter eyeing Apple to help distribute its tweets
Twitter is working with Apple to incorporate Twitter content and accounts into Apple’s Spotlight search feature,
For a stronger bond
In one of my previous columns, I had spoken about customer service on the retail front. This time I want to focus on customer service on the B2B end. One of the major differences between the two is that B2B customer service is a lot more than an individual transaction. It is about developing lasting relationships.
Gartner: CRM to be nucleus of digital initiatives
In one of Gartner’s latest report, it indicated that organisations are leveraging CRM technologies as a major part of their digital initiatives to enhance the customer experience.
The dus and don'ts of social media
Following two days of social media meltdown, du came back to its customers with an option to opt out of new, higher-priced packages. Tom Paye asks, does this prove the power of social media?