Apple is interested in utilising generative AI to help speed up the design of the custom chips featured in many of its devices. Johny Srouji, Apple’s Senior Vice President of hardware technologies, made the remarks at a recent speech in Belgium.
In the speech Srouji outlined Apple’s development of custom chips from the first A4 chip in an iPhone in 2010 to the most recent chips that power Mac desktop computers and the Vision Pro headset.
He said one of the key lessons Apple learned was that it needed to use the most cutting-edge tools available to design its chips, including the latest chip design software from electronic design automation (EDA) firms.
“EDA companies are super critical in supporting our chip design complexities”, Srouji said in his remarks. “Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost”.
Srouji said another key lesson Apple learned in designing its own chips was to make big bets and not look back.
Source: Reuters
Image Credit: Stock Image/Apple
