Channel, Vendor

Avaya opts for Dubai-based FVC as distributor for Africa region

(LtoR) Fadi Hani, Avaya and KS Parag, FVC

FVC, a value-added distributor in the Middle East and Africa, has partnered with Avaya Holdings to help businesses across North, West, East, Central Africa and Egypt (NWECA) deliver unified communications, collaboration and cloud communications solutions.

Under the distribution partnership, FVC will market, deliver and support Avaya’s products and services including its range of unified communications and collaboration solutions, contact centre, communications cloud, phones, devices hosting SAS and hosted services solutions in Africa and Egypt.

“Avaya is a recognised global communication & collaboration leader and we are excited to complete our UCC portfolio with the inclusion of Avaya’s UC innovations,” said K.S. Parag, managing director, FVC. “Our strong regional presence in the NWECA region will boost Avaya’s reach in the mid-market segment by enabling the local channel with UCC and cloud communications solutions to drive customers’ DX initiatives.”

According to Gartner, companies in Africa are expected to increase their IT budgets by 4.3 percent in 2019 as CIOs continue to rank digitisation as a leading business priority. And investment in conversational platforms is the second most pressing issue faced by African IT leaders, 13 percent of whom consider it a priority.

FVC and Avaya plan to meet that demand with its growing network of skilled channel partners across the continent and advanced engagement with large enterprise customers.

“FVC is a well-recognised name as a VAD in the African sub-continent and will bring immense value in terms of Avaya’s reach with mid-market, cloud, and contact center solutions. FVC’s consultative relationships across key accounts is key to its support for its growing channel base, and we look forward to being a part of those relationships,” said Fadi Hani, vice president – Middle East, Turkey and Africa, Avaya.

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