EMEA-based distributor Spectrami has announced that it has commenced extensive operations in Turkey, as a part of its business objective to achieve $100 million over the next three years.
This step is taken in line with their expansion plan to cover the EMEA market and comes closely on the heels of the firm’s expansion into Germany and the UK.
Delivering IT security, data centre infrastructure and other niche technologies, the value-added distributor is already working to on-board new vendor partners that will provide the momentum towards this target to achieve 80 percent growth in 2018.
The company has appointed Gokhan Bas as its territory manager to lead its operations in Turkey. With experience in IT and cybersecurity product sales, he comes with a demonstrated history of working in the information technology and services industry. Skilled in business planning, IT security solution selling, sales, team building, and management, he is also a strong professional graduated from Istanbul Business School.
“Turkey, like most developed countries, is forming a cybersecurity strategy in the following key areas: operations and cybercriminal cyber security; cybercrime; intelligence activities and cyber-espionage; crisis management; management of Internet and CyberTipline. Cyber awareness in Turkey has also increased dramatically in the past 10 years. SPECTRAMI will help organisations plan and execute an integrated cyber approach to harness the power of information networks to enhance business operations, increase mission performance, and improve customer support, without compromising security or privacy,” said Anand Choudha, CEO, Spectrami.
“Turkey has also historically been the crossroads for all trade between Asia and Europe. While those borders are only symbolic in today’s day and age, Turkey as a market is evolving quite steadily. It also provides us the opportunity to service the Eastern Europe region, which is seeing significant development as well,” he added.