Retail, Technology, UAE

Goodbye, hello

Amazon and Souq has announced the launch of, which replaces nearly two years after the global e-commerce giant bought the Dubai-born site in a $580 million acquisition.

“Today marks a proud day for Souq and Amazon, a day that we have been working towards since the two companies came together in 2017,” said Ronaldo Mouchawar, co-founder of Souq, Vice President of Amazon MENA.

“ brings together Souq’s local know-how and Amazon’s global expertise, something we believe will be of significant benefit to UAE customers. Our combined team in the region has grown to over 3,600 employees, and each and every one of us is thrilled to invite UAE customers to join us on this journey, where we will continue to grow our product range, ensure great prices, and provide a convenient and safe shopping experience.” features over 30 million products from local and international businesses, including products previously available on Souq and five million products from Amazon US.

Customers can shop on by using the Amazon App or by visiting the new website.

Completely localized for an effortless experience, shoppers can search for their favorite products and pay in AED using local and international credit cards or cash on delivery (COD). For the first time ever at Amazon, Arabic language has been introduced to both the mobile app and the website to cater to customers who prefer shopping in Arabic.

Ronaldo Mouchawar, Amazon MENA

Customers shopping on will continue to enjoy free next day delivery on orders above AED 100 as well as paid same day delivery to select areas in the UAE. Amazon will also provide accurate delivery and shipment tracking, and will keep investing in ways that improve the delivery experience.

The thousands of businesses who were selling on Souq are now selling on

“We are delighted to welcome UAE customers to Today is day one, and we will keep innovating in ways that are meaningful to customers, continuously striving to meet their wonderfully high expectations,” said Mouchawar.

Souq will still be available in other countries where it operates, such as Saudi Arabia and Egypt.


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