Retail, Technology

Middle East retail brand introduces “visual search” tech

The Landmark Group has reportedly launched a visual search ‘snap-to-buy’ technology across 10 of its most successful brands.

Visual search allows consumers to open any of Landmark’s retail brand apps – including but not limited to Home Centre, Splash, Max, Babyshop, Lifestyle, Shoe Mart, Centrepoint, Iconic and Home Box – point their camera at a real life product they’re interested in and receive a directly matching or list of similar products that they can buy on the spot.

Landmark worked with leading US-based visual search provider Slyce, employing the company’s very latest SDK5 tap to search technology. Slyce powers visual search for over 50 global brands including Neiman Marcus, Macy’s, Abercrombie and Tommy Hilfiger.

“With the introduction of Visual Search, we’re proud to have joined the likes of Amazon, Macy’s, Home Depot, Tommy Hilfiger and Pinterest in offering our customers this sophisticated and thoughtful feature. Pinterest Lens users are now doing more than 600 million visual searches every day on their platform,” landmark said in a statement.

“That’s a 140 per cent increase from the previous year according to Pinterest and is an example how quickly people fall in love with searching visually.”

The statement noted that Landmark’s iPhone and Android apps from the following E-commerce brands and territories now offer Visual Search:

  • UAE — Home Centre, Splash, Max, Babyshop, Lifestyle, Shoe Mart, Centrepoint, Iconic and Home Box
  • Saudi Arabia — Home Centre, Splash, Max, Babyshop, Lifestyle, Shoe Mart and Centrepoint
  • India — Lifestyle, Max and Home Centre

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