Retail, UAE

New “Xperience” awaits Dubai’s GITEX Shopper visitors

GITEX Shopper is back next month to offer gadget and technology buyers the chance to access the best electronics deals and promotions available in the region.

Returning to Dubai World Trade Centre (DWTC) for 2nd-6th October in Za’abeel Halls 4-6, the Autumn 2018 edition will debut four new Xperience Zones for the first time, designed to provide visitors with the knowhow to make informed purchases during the show.

This year, for one of its sections in its new Xperience Zone, the GITEX Shopper team has recruited an army of techsperts from Tech Radar to assist shoppers on the best products to purchase, while a series of Tricks & Tips sessions will see the techsperts offer support, guidance and tips on getting the most out of electronic purchases.

From providing tricks on switching between Android and iOS, to taking better photographs on your mobile, GITEX Shopper visitors can get exclusive insights through numerous free-to-attend panel sessions.  There will also be an opportunity to check-in for one-on-one advice about the latest smart phones, laptops, tablets, TVs and more.

Making its debut this year is a five-day blitz of video gaming tournaments expected to be contested by more than 400 would-be champions from across the UAE and beyond. Additionally, the Xperience Zone will feature an ‘Unboxing’ demonstrations streamed directly from the show. Making a guest appearance will be the award-winning content creator, YouTuber and Technologist, EMKWAN, who has amassed almost 44,000 subscribers.

Taking technology to new heights, the final section of the Xperience Zone – the Shopper Drone Zone – will offer novice and expert drone operator’s first-hand training on how to operate a drone without crashing it in a safe skills-based area on the show floor. Visitors who love the experience can then pick up a drone of their own at incredible GITEX Shopper prices.

According to research conducted by DWTC following last year’s event, 78 per cent of GITEX Shopper visitors revealed they typically delay vital consumer electronics purchases until the show, with 81 per cent insisting a preference to buy at the show over physical and online retailers.

Top electronic retailers to exhibit include Emax, Jacky’s, Jumbo, SharafDG, Axiom, Arabian Trading Agency, Al Ain Phone, KY Style Home, Naam Electronics FZE, Nishat General Company LLC, Time House Trading LLC. and Yuet Meng Trading Co Pte Ltd.,

As part of revamped Shop & Win concepts, GITEX Shopper 2018 is rolling out additional competitions across the show and its social media platforms, including stage activations on an hourly basis every day, and the Shopper Price is Right. Prizes available include an MG ZS Compact SUV, 50x AED1,000 Dell vouchers, and a daily holiday package to Tbilisi in Georgia, Baku in Azerbaijan, Yerevan in Armenia, Goa in India, and Herzegovina in Bosnia.

Running 2nd-6th October, GITEX Shopper 2018 is open daily from 11:00am – 11:00pm. Tickets are priced at only AED 20, a reduction on last year. Entry is free for children below the age of five. Tickets can be purchased now through https://www.gitexshopperdubai.com/.

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