Technology, UAE, Vendor

Microsoft unveils new Surface devices for UAE market

Microsoft has introduced the raw power and versatility of the next generation of Surface devices to the UAE market, launching three exciting products to cover the widest array of use cases yet.

“The UAE is home to many industries and professions, each with its own unique requirements for a great productivity device,” said Anca Ventura, Senior Product Marketing Manager for Surface, Microsoft Gulf. We build each Surface with that in mind – to allow creativity and innovation to flow uninterrupted by the technology that facilitates it. A lot of passion goes into the design and engineering of our award-winning Surface family, and not just from our own teams – we listen to our users and incorporate their feedback into each device, so we can make products that empower people to dream big and achieve more.”

Surface Pro 6: Powered by the latest 8th-generation Intel Quad Core processor, the device is more than 67 percent faster than the Surface Pro 5, according to Microsoft.

It sports PixelSense Touch Display, which allows Surface Pro 6 users can create and innovate through Office 365 and Windows 10 more smoothly than ever. The sixth generation also includes features like intelligent inking, password-free Windows Hello sign-in and Windows Timeline.

Surface Laptop 2: Aimed at UAE mobile professionals, students, and educators the Surface Laptop 2 delivers a bold mixture of portability and power.

Enhanced performance from the new Quad Core 8th-generation Intel processor means the Surface Laptop 2 is a dizzying 85 percent faster than the original Surface Laptop. Carrying a premium-design, PixelSense Touch Display, and with a premium keyboard and trackpad, the latest model balances an elegant aesthetic and quiet operation with outstanding performance and portability, without sacrificing the 14.5 hours of battery life users need to make it through the working day.

Surface Studio 2: Crafted for creative professionals, the new Surface Studio is an ideal companion: faster, more agile and with more exquisite graphics. Aimed at graphic designers, architects, animators, filmmakers, editors, and photographers, Surface Studio 2 is the most powerful Surface ever. It brings next-generation Pascal graphics and a 50 percent faster GPU. It has been designed for vibrant, high-performance graphics and low-latency processing, delivering an immersive experience where tech fades into the background and innovation breathes.

The vibrance of the Surface Studio’s luminous display was a common talking point among its fans. The Surface Studio 2’s screen is 38 percent brighter, with 22 percent more contrast, making great creations look even greater. The Surface Studio 2 and Surface Pen were designed to deliver a harmonious experience, with best-in-class ink latency and 4,096 levels of pressure for drawing and sketching. This is the very finest in creative canvases.

Pricing and availability

Beginning February this year, the Surface Pro 6 (with prices starting at AED 3,759), the Surface Laptop 2 (with prices starting at AED 4,149) and the Surface Studio 2 (with prices starting at AED 15,329) are available in all major electronic outlets as well as from commercial partners across the UAE.

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