During the Reseller conference in June 2011, two presentations got me thinking. The first was from HP’s Hemayun on vendor-partner expectations and the second was from Optimus’ Meera on why value and volume cannot be put in the same basket. Were these two thought platforms related? In the months of June and July I met more than a dozen key players from all sides including vendors, distributors, resellers and system integrators to get to the core of their thinking and then consolidate them into our story.
The story is done and we are proud to present 2011’s champions of value addition. The story on the esoteric subject of value addition runs in three mini chapters: value gains – what are the benefits of the value game; value alliances – who can enable the channel to jump start in this game; and value pains – why going down the value route is not plain sailing. And then we have the champions themselves. Our small group is by no means an exclusive and conclusive one. We are sure there are more of them in the market. But we hope we have given this subject a momentum and recognised a key driver transforming the regional channel industry.
On another note, how far away are we from a time when you switch on a TV and get a Microsoft icon, or a gaming console, or a phone or any other non PC computing device for that matter? Infusion, which won Microsoft’s developer partner of the year award in July, is doing some cutting edge application development on consumer and corporate device interfaces. Is the market under-rating Microsoft’s ability to get back into tomorrow’s converged application and device space? Read the article on Infusion which gives you an idea that tomorrow’s application interfaces are being developed today. Reseller promises you more insights into the Microsoft application landscape in the coming issues.
With regard to the coming months we also promise you more such-like Reseller mega brands like the Champions one in the last quarter of 2011. So stay connected with us either through print or through Issuu.com or our web site, whichever is best for you.