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Rackspace Study Uncovers AI and ML Knowledge Gap in the UAE

Dubai, United Arab Emirates, February 10, 2021: As companies in the UAE scale up their adoption of artificial intelligence (AI) and machine learning (ML) implementation, a new report suggest that UAE organisations are now on par with their global counterparts in boasting mature capabilities in these fields. Nonetheless, the vast majority of organisations in the wider EMEA region—including the UAE—are still at the early stages of exploring the technology’s potential (52%), or still require significant organisational work to implement an AI/ML solution (36%).

This is among the key findings of new research from Rackspace Technology, Inc. which reveals that the majority of organisations lack the internal resources to support critical AI and ML initiatives. The survey, “Are Organisations Succeeding at AI and Machine Learning?”, indicates that while many organisations are eager to incorporate AI and ML tactics into operations, they typically lack the expertise and existing infrastructure needed to implement mature and successful AI/ML programs.

This study shines a light on the struggle to balance the potential benefits of AI and ML against the ongoing challenges of getting AI/ML initiatives off the ground. While some early adopters are already seeing the benefits of these technologies, others are still trying to navigate common pain points such as lack of internal knowledge, outdated technology stacks, poor data quality or the inability to measure ROI.

Other key findings of the report include the following:

  • AI/ML implementation often fails due to lack of internal resources — Half (50%) of respondents in the UAE report AI research and development initiatives have been tested and abandoned, or failed. The failures underscore the complexities of building and running a productive AI and ML program. The top causes for failure include lack of data quality (46%), lack of expertise within the organisation (36%), poorly conceived strategy (30%) and lack of production ready data (46%).
  • Successful AI/ML implementation has clear benefits for early adopters — The data reveals that organisations in the UAE see AI and ML potential in a variety of business units, including IT (49%), finance (39%) operations (41%), and customer service (50%). Further, organisations that have successfully implemented AI and ML programs report increased productivity (44%) and improved customer satisfaction (38%) as the top benefits.
  • Defining KPIs is critical to measuring AI/ML return on investment — Along with the difficulty of deploying AI and ML projects comes the difficulty of measurement. The top key performance indicators used to measure AI/ML success in the UAE include revenue growth (72%), data analysis (65%), profit margins (56%), and customer satisfaction/net promoter scores (46%).
  • Organisations turn to trusted partners — Many organisations in the UAE are still determining whether they will build internal AI/ML support or outsource it to a trusted partner. But given the high risk of implementation failure, the majority of organisations (45%) are, to some degree, working with an experienced provider to navigate the complexities of AI and ML development.
Simon Bennett, Chief Technology Officer, EMEA at Rackspace Technology

“Countries across EMEA, including the UAE, are lagging behind in AI and ML implementation, which can be hindering their competitive edge and innovation”, said Simon Bennett, Chief Technology Officer, EMEA at Rackspace Technology. “Globally we’re seeing IT decision-makers turn to these technologies to improve efficiency and customer satisfaction. Working with a trusted third-party provider, organisations can enhance their AI/ML projects moving beyond the R&D stage and into initiatives with long-term impacts”.






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