Riverbed enhances partner programme

Karl Meulema, Senior Vice President Global Channels, Riverbed
Karl Meulema, Senior Vice President Global Channels, Riverbed

Riverbed Technology has announced updates to the Riverbed Performance Partner Programme at the company’s Partner Summit 2016, which took place in Scottsdale, Arizona, recently. The conference theme of Disrupt 2.0 referred to how partners are more important than ever to the company’s growth and expansion into new markets during the digital transformation that is rapidly changing the global business landscape.

The company is investing in incentives over the coming year to help partners expand across three key areas: building an embedded solution and services programme, driving joint engagement, and accelerating repeatable revenue in the smaller enterprise and mid-markets. The company said it will be providing attractive incentives such as rebates for partners to embed Riverbed products into their services and solutions.

In addition, Riverbed will add a new track to its partner programme for Managed Services and make focused investments and refinements to its Value-Added Distributor programme. And to meet the evolving buying needs of customers, it will launch pilot programmes for Managed Services sold via the channel with subscription licensing and pricing. The company is also in the process of launching an Authorised Consulting Partner track to enable key partners to better support customers by delivering Riverbed franchise professional services.

“In this transformational time in the IT industry, Riverbed is doubling-down on its investment in our partners,” said Karl Meulema, Senior Vice President Global Channels, Riverbed. “We are making resource, programme and IP investments designed to engage with our partners at the customer level, build differentiated embedded solutions and services, create a partner services economy, and develop revenue and services opportunities for our partners in the channel-led space.”

“Technology including mobile, SaaS and cloud are disrupting business models and providing new ways to engage and connect with customers as well as entirely new routes to market,” Meulema added. “The updates to our partner programme are designed to help our partners make this market shift. Riverbed’s disruptive SD-WAN, visibility and software-defined edge platforms, along with our continued leadership in WAN optimisation, make us the ideal go-to-market partner in this dynamic market.”



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