His Highness Sheikh Hasher Bin Maktoum Al Maktoum, Director General of Dubai’s Department of Information, opened CABSAT 2018 today at Dubai World Trade Centre.
Following the official opening, His Highness toured the exhibition halls, meeting with exhibitors who have gathered for the 24th edition of CABSAT, running 14-16 January, 2018.
With more 13,000 media industry professionals in attendance last year, the three-day event is a major event in the calendars of broadcast, production, content delivery, digital media, and satellite sectors across MEASA, fostering disruptive innovation, creation, distribution, and monetisation opportunities in the regional market.
“Our goal is to provide a platform for experts and professionals in the industry to meet and explore the cutting edge of technology,” said Trixie LohMirmand, Senior Vice President, Events Management, DWTC. “With a burgeoning regional TV market set to reach $15 billion by 2021, as well as host of new solutions for content creation and delivery to be discussed at the content congress, there’s a wealth of content readily available for individuals and organisations attending this year.”
Sharing their insights during this year’s Content Congress, more than 60 speakers representing organisations such as Facebook, BBC, iflix, WWE, UTURN, Rotana Media Group, Viacom International Media Networks’ (VIMN), Turner Broadcasting, Cote Ouest, Cairo News Company, Discovery Networks and FremantleMedia will deliver keynote addresses and take part in panel discussions.
The congress will also spotlight the growth of Arabic content and its role in the region. In attendance will be speakers such as Adam Khwaja, Creative Director, Cartoon Network Studios Arabia; Khulud Abu Homos, Chief Executive Officer, Arab Format Lab; and Mido Shaban, Executive Director, Entertainment and Commissioning, CBC Egypt.
“Arabic content is in increasingly high demand and we have seen more and more exhibitors attend who not only take part in the localisation of international content but are branching out into the creation of premium Arabic content,” added LohMirmand. “This is a crucial step in delivering the types of shows that regional audiences respond to and resonate with.”