Sophos signs up ComGuard as VAD for Middle East

Ajay Singh Chauhan, CEO, ComGuard
Ajay Singh Chauhan, CEO, ComGuard

Sophos, an IT security and data protection company, has appointed ComGuard as its new value-added distributor for the Middle East region. According to the terms of the agreement, the distributor will promote and distribute the vendor’s complete range of security solutions including its network, endpoint and server security solutions through its strong reseller network across the region.

Thomas Thoelke, Sales Director, Sophos NEEMEA said, “Over the last few years, Sophos has established itself as a vendor of choice for endpoint security solutions in the Middle East. In order to strengthen our position, we were looking for a distribution partner with strong market knowledge, resources and expertise to grow our business and market share further. ComGuard, being a reputed and trusted security specialist VAD in the Middle East, was the perfect partner for Sophos. Their in-depth understanding of the market dynamics, skilled technical team and timely channel enablement programs will play a big role in our success in the Middle East.”

According to the distributor, with the partnership with Sophos, it will be able to offer its customers a wider range of products and tailored solutions in line with its suite of complementary offerings. While the vendor said it will benefit from ComGuard’s local presence and market expertise, allowing the security vendor to increase its market reach and growth opportunities in the region.

“We are happy to sign on Sophos, which is a global leader in IT security and data protection. Our focus is to bring Sophos’ superior solutions to our highly skilled reseller base and support their own customer development initiatives with our pre sales, post sales, market development, and training and vendor certification services. Therefore from our partners’ perspective, there is immense scope to benefit from Sophos’ wide range of product suites and to exponentially increase the business by signing up with a single and reliable brand. We look forward to working closely with the Sophos team to increase their footprint in this region,” said Ajay Singh Chauhan, CEO, ComGuard.

The distributor will work closely with Sophos’ local sales and technical team to provide its channel partners complete support, greater flexibility and easy access to the local team as well as deliver broad access to the vendor’s solutions.

ComGuard has put together a consolidated business and marketing plan, which includes promotional strategies targeted towards various market segments. The company will offer its partners pre-sales, implementation and post-sales support and has planned reseller enablement and end-user programmes in the second half of 2014.

Sophos, on its part, will extend technical, sales training and certification support to ComGuard and its channel partners and will also participate in the distributor’s joint marketing and channel activities.


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