Zebra appoints new VP for Channel Strategy

Bill Cate
Bill Cate, Zebra Technologies

Zebra Technologies Corporation has announced that it has appointed Bill Cate as Vice President of its Channel Strategy, Programmes, and Operations.

Cate will help strengthen Zebra’s indirect channel strategy with a focus on the launch and ongoing management of the new PartnerConnect programme and tools that attract and retain value-added channel partners to represent and sell Zebra products and services around the world.

In his new role, Cate will be responsible for managing Zebra’s global channel objectives to achieve further success with Zebra’s partners worldwide, maximising the value of partner relationships throughout the ecosystem.

Mike Cho, SVP, Corporate Development, and Interim CMO, Zebra Technologies, said, “Cate is an experienced channel executive who has consistently achieved impressive results in setting and executing global marketing, sales and program strategies through large-scale channel ecosystems. He has extensive experience in developing effective, efficient processes and systems to operate and grow the business while increasing the value for everyone in the channel.”

Bill Cate, Vice President, Channel Strategy, Programmes and Marketing, Zebra Technologies, said, “I am honoured to join Zebra Technologies. Zebra is a great company known for its world-class capabilities in working with channel partners and delivering innovative solutions that make enterprises more connected. This role represents an incredible opportunity to continue to enhance and execute a comprehensive channel strategy worldwide using what I have learned and practiced with enterprise technology ecosystems.”

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