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Kuwait, Technology

Dolby to bring immersive cinematic experiences to Kuwait

Dolby Laboratories and the Kuwait National Cinema Company (KNCC) have entered into a three-screen agreement for the first deployments of Dolby Cinema in Kuwait.

The first site is expected to open later in 2018 at the 360 Mall in Kuwait City with KNCC operating under the Cinescape brand.

“We are really pleased to be able to continue to drive momentum in our strategy to expand the Dolby Cinema footprint in the Europe and Middle East region,” said Doug Darrow, senior vice president, Cinema Business Group, Dolby Laboratories.

“We’re delighted to be working with such a progressive leader in the region. Customers in Kuwait will now be able to experience the ultimate presentation for all genres of film. Dolby Cinema combines spectacular image, moving audio and inspired design to deliver a superior and immersive experience for movie-goers,” he added.

Each Dolby Cinema is equipped with the Dolby Vision laser projection system which delivers high dynamic range with enhanced color technology and a contrast ratio which far exceeds anything on the market today. The result is a dramatically different viewing experience that presents strikingly vivid and realistic images, making viewers feel like they are inside the movie’s world.

With Dolby Atmos, guests are transported inside the story with immersive sound that flows all around them, even overhead, creating breathtaking realism and a powerfully moving experience.

With Dolby’s inspired design, the Dolby Cinemas in Kuwait will provide customers with the ideal cinema environment from the  entrance to the end of the film story.

Khaled Al Marzouq, Business Development Manager, KNCC, said, “We are committed to bringing our Cinescape customers the very best in movie entertainment and are really looking forward to offering Dolby Cinema: a more dramatic and engaging film viewing experience for cinema-goers, and the format beloved of Hollywood directors. We are really proud to be the first location in Kuwait to be offering film lovers this state-of-the-art film experience.”

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