Genetec, a technology provider of unified security, public safety and business intelligence solutions has announced a number of strategic hires in Europe to support the company’s sustained growth in both Europe and the Middle East.
Francesco Serra has taken on the role of vice president of Sales for Europe, based in the Genetec European headquarters in Paris. Having held senior roles with Siemens, Avaya and Polycom, Serra brings over 25 years of management experience in the technology industry. His extensive background in sales and sales management will be an asset to the Genetec leadership team as the company continues to accelerate its growth year after year. In his new role, Serra will be responsible for driving the Genetec European sales and channel operations to deliver on the company’s ambitious growth plans.
With over 15 years’ experience in global partner management, and an MBA from Western University’s Ivey school of business, Georges Tannous has taken on the new position of director of marketing for Europe, Middle East, Turkey and Africa. Also based in Paris, Tannous will lead the company’s EMEA marketing teams and guide the continued growth of the Genetec brand in the region while continuing to oversee the company’s global portfolio of strategic technology alliance partners. A key player in the global Genetec Marketing Leadership programme, Tannous will work closely with the sales organisation to build powerful demand generation, channel engagement, and end-user awareness programmes.
“Francesco and Georges are experienced leaders with impressive track records of driving high-performance sales and marketing teams. They bring considerable experience to our European sales organisation, as we continue to accelerate our growth and expand into new regions such as East Central Europe,” said Guy Chenard, chief commercial officer at Genetec.
Security industry veteran, Jakub Kozsak has also joined Genetec to become the company’s new regional sales manager for East Central Europe. Having held senior sales position in the region with Axis communications, and L3 Technologies, Kozsak will be responsible for expanding the company’s footprint in Eastern Europe.